About Us

Starting from one oven, igniting every passion of professional baking


We know that for bakers and food producers, a good oven is not just a piece of equipment, but also a promise of stability and quality.

Zhi Xing does not only manufacture ovens, but we have invested in every detail, from the design of the heat flow in the oven, the precision of temperature control, the efficient heat preservation, the operation interface to every degree of change in the baking curves, and we have developed a new technology that realizesExclusive current-conducting technology for extreme temperature uniformityThis ensures consistent and uniform baking results from bake to bake.
"Just to make every batch of product as perfect and stable as ever."

Direct Hing has always been at the forefront of professional bakery equipment.
With more than 40 years of technical know-how, flexible customization capability and stable after-sales service, we have won the long-term trust of many food factories, central kitchens, bakeries and chain brands.

"Straightness" is the insistence on quality.
"Hobby" is a commitment to innovation.

This is Zhi Xing, a professional solution partner for the bakery industry, and the strongest support behind your production line efficiency and product quality.

Company Characteristics

Direct Hing Tunnel Oven Equipment, Achievement of Bakery Industry

Build Your Own Baking Line|Pineapple Puff Pastry Baking|Direct Hing Yip[VIDEO]

[___Ting Hing Bicycle-type Hot Air Rotary Furnace.
Tailor-made for each type of baking]

Jerky Special (for all kinds of jerky) [VIDEO]

[___DirectXing x Customized Bakery Solution: Let your ideas take shape, and let DirectXing realize them for you!]

We are not just a manufacturer of equipment, but a realizer of technology and brand value.
Chih Hsing has been cooperating with many famous food enterprises for a long time, so that the quality can be more stable and the production capacity can be further improved.

chi hing hsing yip co.

With more than 40 years of technical know-how, flexible customization capability and stable after-sales service, we have won the long-term trust of many food factories, central kitchens, bakeries and chain brands.